A manicure product from the French brand, Purple French, is the latest trend to get a look in the U.S. The company, which describes itself as a “world-leading brand,” has made headlines before, but its newest product could be one of the most important products in decades.
According to a post on the company’s website, Purples’ “manicurist” gel is “designed to create the perfect complexion for your eyes and to help keep them healthy and shiny.”
The gel comes in a variety of colors and the company says that it’s a “natural-derived” product that has no artificial ingredients or preservatives.
It has been in development for a while, but Purples hasn’t released a release date for when it will launch in the United States.
It’s not the first time that a French brand has been making a splash in the country, but it is the first product that’s been released in the States and the first to be available through the brand’s website.
Purples CEO Yannick Desbiens said in a statement that the company has “seen tremendous interest” from American customers who want to try its gel and the fact that its available in stores is a big win for consumers in the region.
He said that it is “in line with the brand vision and philosophy” of creating an “exclusive, high-quality and unique line of beauty products for our customers.”
The product, which costs about $5 for a bottle and comes in several shades, is available for purchase on Purples website and at the companys local stores.
The product has been available in Europe for years, but Desbians told NBC News that the U and Europe have been the most active market for the product.
“We’re not in the business of trying to compete with every other brand out there,” he said.
“What we’re trying to do is bring it to people in the states that want it.”
The U.K. and Europe were the first markets to have a Purples gel, Desbiys said, but he said it’s expected to be more popular in the next year.
Purps product is designed to create “the perfect complexion” for eyes and “to help keep eyes healthy and bright.”
It has no preservatives or artificial ingredients.
A statement on the Purples site reads, “Purples manicure and skin care products are made from 100% natural ingredients and no added ingredients, making them safe and natural for the eyes and skin.”
It says that Purples “is the only European brand that produces a complete, exclusive line of cosmetics and is committed to providing the best product to our customers worldwide.”
Purples launched in the early 2000s and has since expanded its range to include skincare products and even hair care products.
Purpens product has also been available to customers in other countries, including Canada, the U, France, Germany, and Brazil.