A manicure set by Amazon.com may not be perfect, but the brand is making an effort to improve its online sales.
Amazon has revamped its online storefronts in Canada and the United States and launched a new online store in Boston last month.
The online shop now has a home page that highlights new products and services from Amazon, as well as links to other Amazon sites.
“We’re not trying to replace retail outlets with our own brand, but to be able to connect with consumers who may not have been previously able to do so,” said Simon Hradecky, a vice president of corporate communications at Amazon Canada.
The brand also launched a website last year that offers advice on styling and products.
Hradeckys company, Hradeco, has been working with Amazon for years to promote its products and is trying to improve sales.
“Our sales are always going to be in line with our online presence,” Hradeeky said.
“But what’s really exciting is we can now leverage our brand and our products with our Amazon customer base.”
The company has more than 40,000 employees in Canada.
“With a brand like ours that can sell directly to consumers and also grow through Amazon’s marketplace, it is a great opportunity for us to expand our reach and grow,” Hreeckys said.
The company’s online shop is available on both Amazon.ca and Amazon.co.uk.
It is also on a few other countries where the brand has not yet launched.
For example, the brand sells on Amazon.de, but its product selection is limited to items from the German-owned store.
Hreepeky added that there are no plans to open a storefront in the U.S.